Progress Tracking: Visual progress bars for completing profiles or Short Form reaching milestones.
News Insght: Gamified campaigns can boost customer engagement by nearly 48% and improve retention. Brands like Nike’s “Run Club” or Duolingo effectively use gamification to keep users coming back.
The Technique: Leveraging the explosive popularity of platforms like TikTok, Instagram Reels, and YouTube Shorts for bite-sized, highly engaging video content. Live streaming with shoppable elements (social commerce) is also a major trend.
How it Works:
Vertical Video First Short Form
Content is designed specifically for vertical mobile jordan phone number list viewing, often with fast cuts, trending audio, and on-screen text.
Authentic & UGC-Driven: Brands prioritize authentic, user-generated content (UGC), behind-the-scenes glimpses, and relatable narratives over highly polished ads. Crocs’ #MyCrocsEra campaign is a testament to successful UGC.
Shoppable Video: Integrating direct “buy now” buttons, product target right audience using phone data tags, and seamless in-app checkout within videos and live streams.
News Insight
Short-form video drives significantly higher engagement (up to 130% higher engagement rate for vertical video). Shoppable videos can increase conversion rates by up to 30%. Social commerce is projected to play an even bigger role in mobile commerce by 2025.
III. Evolving Communication & Payment Channels
Direct and seamless communication, coupled aero leads with effortless transactions, are paramount for mobile success.
RCS (Rich Communication Services) Messaging:
The Technique: RCS upgrades traditional SMS with app-like features delivered directly to a user’s native messaging app, offering richer, branded, and more interactive experiences.
How it Works: Marketers can send messages with branded sender profiles, high-resolution images, videos, carousels, maps, GIFs, and interactive buttons (e.g., “Buy Now,” “Book Appointment,” “Get Directions”). This eliminates the need for users to switch apps.